I’m one of those crazy people in line for the new iPhone. To be totally fair, I am not doing this for myself, I’m sitting in line for 24 hours outside of the flagship Apple store in San Francisco for my friends who are on their honeymoon and have made a tradition of being in [...]
Author Archive
In Conferences We Trust?
Conference season in the tech world is winding down (although there’s always something going on) and I’m reminded of the stark contrast between the technologizers that are teeming with cynicism about new products and the readiness of real estate professionals to believe the latest hype… or so it used to be. As social media has [...]
Do Buyers and Sellers Yelp for You? New Updates Make Yelp Even More Important.
The power of positive (or negative) reviews has always been important to service providers and business owners. Now with the online world taking a hand in it, people’s reach and ability to affect consumer decisions outside of their own sphere of influence is magnified exponentially.
As a real estate professional or other service provider you should [...]
Developing an Online Comfort Zone
Realtor’s have naturally gregarious personalities. They can strike up conversations with strangers in the strangest places at the oddest times. They can shoot the breeze with ease and laugh off most situations without hesitation… so why is so many real estate professionals turn into nervous Nellies online?
Is it the change of medium? The uncertainty of [...]
“30 Under 30″ Realtors® Announced – Blend of Tech and Tradition Touted as Success
The National Association of Realtor’s 30 Under 30 list of honorees was released today, with an emphasis on marrying traditional and technology trends to create a path to success. The Realtor’s honored represent an array of demographics but all share a similar goal, a passion for homeownership and a strong commitment to reinvigorating the market.
The [...]
Memorial Day Weekend Road Warrior Tips
Most years I try to avoid the roads on holiday weekends in favor of fun in my local neighborhood away from the throngs of tourists and travelers. This year is something different though, this year I’m headed out on a road trip from San Francisco to Southern California with nothing but a backpack full of [...]
Guest Post: What the heck is Natural Language Processing anyway?
Guest post by: Scott LeForce, President & CEO, Realty World NCA
A good friend and business associate recently turned me onto a new source of powerful information I thought was very interesting and fun to use. It is a computational knowledge engine that is in its early but exciting stages of development. [...]
Realty Website Reality Check – Better Blogs for Bigger ROI
I’m shocked when more companies don’t listen to what their constituents want. It doesn’t seem to be brain surgery – people want stuff that works for their lifestyle and business needs – not exactly groundbreaking… or is it?
Static website providers and real estate companies that push one-size-fits-all solutions onto agents and brokers are [...]
Social CRM – What Realtors Need to Know
Last night, the Social Media Club of San Francisco and Silicon Valley hosted a panel about Social CRM. The panel was full of hot topics about how businesses can provide customers service using social media and where the boundaries are in using someone’s social media discussions for business purposes.
This will become an interesting topic for [...]
Getting Real On The Go Wireless for Realtors
Someday, hopefully soon, we’ll all look back and laugh at having to stop at a café for Internet, using a USB stick device from Verizon or Sprint (that is just waiting to be ripped from your computer by the passing cocktail waitress) or having to search for a non-password protected connection in a nearby apartment [...]


