Erin Robbins' Real Estate Blog

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Video is the fastest growing segment online, yet the real estate industry continues to be the slowest to adopt these changes. The question every Realtor should be asking now is why? Our verdict: cost and real estate companies not providing Realtors the resources to do it! Its a fact that consumers have moved to the internet for pretty much everything, with 87% of homebuyers using the Internet for information when purchasing a home. Its also a fact that video is the fastest growing segment on the internet right now with 77% of U.S. Internet users viewing online videos. These are staggering numbers. So where is the real estate industry in all of this?

Real estate website giants Trulia and Zillow continue to dominate online real estate as they tap consumers desire for information online. Will video be the next move for them? Most likely, as Realtors who are adopting this new medium are already seeing the results:

“I recently sold a listing and believe the video walkthrough was instrumental in it selling so quickly – it was on the market only 6 days! People at my open house commented on seeing the video online and said it made it stand out from other listings. The sellers showed it to neighbors and friends who were all impressed! Thank you for making this service available to Realty World agents. It gives us an edge in this competitive market by providing an additional marketing channel that delivers more potential buyers and differentiates us from competing agents. The buyers liked it so much they asked for a copy of the video on DVD!”

– Michael Valentine, Broker/Owner, Realty World Acclaim

Realtors must accept that static websites and virtual tours are no longer enough. Consumers expect online interaction with real estate agents, images and videos available on their website – or they’ll go where they can get it. Our video initiative shows that agents advertising with videos win listings, sell homes faster, and take business from those who don’t.